BUSINESS AND ECONOMY - COMMUNICATION
Image consulting: A profitable investment in human resources
Oct 2018
The future of advertising: the outlook: Using big data allows advertisers to target specific groups and individuals
Jul 2018
Brand Agencies: Real time creativity: Precision targeting is at the core
Jul 2018
Media buying and planning: Precision analytics
Jul 2018
Regies: Selling time and space
Jul 2018
Public relations agencies: up close and personal: Communication plans go beyond mere press releases and seek to personally engage with the target audience
Jul 2018
Social media influencers
Feb 2018
Changeover still going on - What will happen in 2018 | The media scene will continue to witness financing challenges in 2018
Jan 2018
Brand building
Oct 2017
Rebranding: A brand’s new lease of life
Jun 2016
Decree mandates truth in advertising
Jun 2016
Media outlook 2016: Recovery
Jan 2016
Lebanon: The national brand
Dec 2015
Product naming: Brand muscle with geography
Nov 2015
Social media strategies: Its usage on marketing and sales
Jun 2014
Watching the watchers: Measuring tools in metrics to asses the brand's online performance
Jun 2014
Managing the online community: The role and the tasks of the community manager
Jun 2014
Agenda 2014 of Media sector
Jan 2014
Exporting Knowhow: Creativity is a top seller in media and advertising sectors
Sep 2013
Less cable piracy, more revenues
Dec 2012
Leaders or appealers? Women in communication and advertising
Nov 2012
Virtual reach, real profits: Social media is business
Jun 2012
Useful for whom?: Quick Response (QR) barcodes are popping up on magazine covers, shopping malls.. by which advertisers guide consumers to products
May 2012
Corporate anniversaries: Make a boom with your birthday
Apr 2012
High pitched communication: Media sector in Lebanon
Apr 2012
Making the news: How to get the right media coverage
Mar 2012
Sending a green message: Advertising messages by brands and companies that go green
Jun 2011
The company tree: Planting the seeds of good corporate social responsibility
Jun 2011
Marketing through online social network
Feb 2011
The chamber's magazine is in new hands: Chamber of Commerce magazine to be published by Infopro
Jan 2011
Guerilla marketing 101: Low-budget guerrilla marketing campaigns keep costs down
Dec 2010
Digital PR: It's time to let go. The Internet has changed the face of public relations
Aug 2010
Meet the press : How to establish a good relationship with the press
Jun 2010
How to measure the effectiveness of an advertising campaign
Apr 2010
Virtual visual: Best practice in website design
Apr 2010
Selling your image: How to select the most suitable advertising agency
Mar 2010
The meaning of number one: Audi and BLOM both claim to be on top
Mar 2009
Give and take corporate gifts
Oct 2007
Locally made TV programs dominate regional stations
Jun 2007
Coke versus Pepsi or Haifa versus Nancy
Mar 2007
Restoring confidence through communication
Dec 2006
Advertisers go patriotic
Nov 2006
Marketing to the youth
Jul 2006
Retailers and suppliers advertise their products
Mar 2006
Advertising seizes the patriotic fever
Jun 2005
Communication: Sponsorship
May 2005
Branding: Taking a good name to the bank
Jul 2004
Woman and man of the year awards: business people that have contributed most to the good of the country
Feb 2004
The growing billboards sector
Jan 2004
End-of-year corporate giveaways
Oct 2003
The forum of 'Business Opportunities in Lebanon'
Jun 2003
International fairs
Jun 2003
Event Sponsorship
May 2003
Choosing a sign for business brands
Apr 2003
EU initiative introduces students to business
Feb 2003
It's a cover up: Wall banners as advertising strategy
Jan 2003
Francophone summit
Oct 2002
Corporate social responsibility
Aug 2002
Business event planners
Jul 2002
Advertising industry evolves with the trends
May 2002
Online advertising
Mar 2002
Newsletters as communication tools
Feb 2002
Campaigns to promote Lebanon
Jan 2002
Cinema advertising
Dec 2001
Direct mail: Mass mailing efficiency
Sep 2001
Using celebrities to promote products
Aug 2001
How to make the most out of the press
Jul 2001
Advertising on satellite television
Jul 2000
Advertising on public transport
Mar 2000
Lebanon’s stake in global satellite network
Jan 2000
Trade fairs as communication tool
Mar 1999
Official Gazette for communication
Jan 1999
Corporate communication
Dec 1998
Direct marketing
Nov 1998
Tune in to radio as communication tool
Oct 1998
Below-the-line advertising
Sep 1998
Outdoor advertising
Aug 1998
Advertising rate-card discounts
Jul 1998
Shooting TV commercials
Jun 1998
Image-building sponsorships
May 1998
Advertising on the Net
Apr 1998
Advertising rate card war
Mar 1998
Advertising market
Oct 1997
Campaign to sell locally made goods
Apr 1997