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Growth and success…no matter what
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Conference and workshops
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November 2-3, 2015
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@ Phoenicia Hotel
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Watch sessions or download presentations
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 Introducing the Charter of Economic Rights |
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| Recognition of growth and success: 12 awards |
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| Panel: Lebanon as a brand and a business platform |
| Various parties are promoting the Lebanon brand and working towards stimulating business exchange between Lebanon and other countries. This panel will discuss how to have these efforts become complementary to each other and how to synchronizing action |
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| Moderator: Ramzi El Hafez – Lebanon Opportunities |
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| Panelists |
 H.E. Raya El Hassan – Tripoli Special Economic Zone
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Mohamed Choucair – Federation of Chambers of Commerce, Industry and Agriculture
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Ziad Bekdache – Association of Lebanese Industrialists
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Charles Arbid – Lebanese Franchise Association
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Namir Cortas – Real Estate Developers Association of Lebanon
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Alain Hochar – M&C Saatchi
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| The modern office |
Specifications, layout, security, smart services, and other requirements for the modern office.
Target Audience: Developers, tenants, office managers, real estate brokers, investors
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| Moderator |
| Georges Nour - GRIDS |
| Presentation |
|  Rachid Karam - R&K |
| Panelists |
| Samer Bissat - Waterfront City |
| Ziad Dagher - M1 |
| Kayssar Abillama - Injaz Holding |
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| Equity funds for the middle market |
What funds are interested in the middle markets, what do they require, what sectors and investment stages are of interest to them, exit strategies, and case studies
Target Audience: SME owners, investment bankers, corporate finance specialists, equity fund managers, investors
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| Moderator |
| Salim Chahine - AUB |
| Presentation |
| Wael Zein - Lucid Investments |
| Panelists |
| Tom Jacobs - IFC |
| Wassim Hneine - EIP |
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| Green business is maturing |
Green business is now in the mainstream. Success stories of companies and projects.
Target Audience: Green business entrepreneurs, green consultants, SME managers, architects, contractors, CSR specialists
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| Green Sponsor |
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| Selling to the luxury market |
How to sell luxury in a challenging market, changing consumer trends, does and don’ts, marketing strategies, product and brand management
Target Audience:
Luxury brand owners and agents, marketing and communication professionals, advertisers, brand and product managers
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| | Moderator | | Joe Ayache - Impact BBDO |
| Presentation | | Manal Khater - Atelier (Leo Burnett Group) |
| Panelists | | Ziad Annan - A&S Chronora (Rolex) |
| Assaad Raphael - Porsche Center |
| Elie Saab Jr. - ELIE SAAB |
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| The real state of real estate |
Statistical study and analysis of the state of the real estate market in the past year, comparisons of prices, analysis of trends, and special issues related to real estate sales
Target Audience:
Real estate professionals, brokers, developers, architects, analysts, investors, marketing professionals
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| Moderator |
| Massaad Fares - REAL | | Presentation | | Jennifer Abumrad - InfoPro | | Panelists |
| Mustapha Ahmad - Trillium |
| Mireille Korab Abi Nasr - FFA Real Estate |
| Ahmad Khatib - Century 21 |
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| Innovations in payment tools |
New payment methods are revolutionizing retail and business-to-business transactions. The workshop will discuss how these tools work, their effect on their users, associated costs, and market receptiveness
Target Audience:
Retailers, retail bankers, retail banking product managers, marketing professionals, financial managers
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| Moderator |
| Gabriel Deek - OmniSystems |
| Panelists |
| Randa Bdeir - Banque Audi |
| Fares Antoun - Bank of Beirut |
| Arz El Murr - Hey-Pay |
| Omar Bader - PinPay |
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| Corporate governance in family-owned firms |
Families are faced with governance issues as a newer generation is taking over well established businesses. The workshop will discuss best practice and provide case studies
Target Audience:
Family business managers, management consultants, corporate finance professionals, investment bankers, lawyers
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| Advertising on Facebook by Facebook |
Everything you wanted to know about advertising on Facebook... Answers from specialists from Facebook itself. This is your chance to hear it from the source!
Target Audience:
Advertising professionals, MBUs, SME owners, marketing professionals
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| Future of malls and shopping centers |
Malls and shopping centers are proliferating from dense urban areas to suburbs and the countryside. Some are specializing as outlet malls. The workshop will look at new locations, strategies, tenant mix, marketing, footfall, and other vital issues to retail success
Target Audience:
Retailers, mall and shopping center operators, marketing professionals, developers, commercial real estate brokers
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| | Moderator | | Madiha Raslan - LFA | | Presentation | | Rony Aoun – SMAG | | Panelists |
| Jamil Rayes - GS |
| Akram Raffoul - Cascada |
| Aida Arar - BA United Holding |
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| Big and Open Data as a growth engine |
Big and Open Data as a transformative phenomena. Economic potential to launch new ventures, analyze patterns and trends, make data-driven decisions, and solve complex problems. Economic sectors that will benefit from it, and implications for Lebanon. Policy measures needed.
Target Audience:
CEOs, C-suite, CTO, marketing managers, MIS, IT, strategic planners, entrepreneurs
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| CSR 2.0 |
Still largely misunderstood, the CSR function is starting to make roadways in the corporate world, with hundreds of companies embracing it, and looking for how to adhere to its principals. This workshop will review current achievements, and what needs to be done
Target Audience:
CSR managers, SME owners, management consultants, C-suite managers, marketing professionals
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| Rebranding: Does and donts |
Brand value is the sum of the company goodwill. Looking into the future, companies often need to reposition their image and brand to synchronize with their strategic goals. The workshop will present does and don’ts of rebranding, how to prepare for it, and the process entails, and how should expectations be set.
Target Audience:
Marketing professionals, C-suite managers, SME owners, brand managers
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| | Presentation | | Maya Karanouh - Tagbrand | | Case studies | | Ghiwa Nakat - Debbaneh Agri | | Manuel Wazen - Zaatar w Zeit | |
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Partners |
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| Green Sponsor |
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With the support of |
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