October 7  
 
 
 
Investment
In Collaboration with
 
Industry
In Collaboration with
 
Insurance
In Collaboration with
 
Communication
Room A
Real Estate
Moderator
  		• Fadi Osseiran - BLOM Invest
    Panel
  		• Jennifer Abou Mrad - InfoPro Research
  		• Mounir Douaidy - Solidere
  		• Nabil Sawabini - Mena Capital
  		• Nabil Zard Abou Jaoude - Emaar
    Double session
    A presentation of evolution of prices in key areas to be followed by a discussion with developers of key projects on marketing strategies, demand, supply, configuration, and future outlook.
    Room B
    Fighting Barriers to Trade
    Moderator
  		• Raja Habre - ELCIM
    Presentation
  		• Soha Atallah - UNIDO
    Case studies
  		• Jean Saad - Kanz
  		• Jamil Khater - Khater
    A recently conducted study by InfoPro on behalf of UNIDO has identified the main barriers to exporting food products. This study is a follow-up to the first study undertaken a few years ago. An outline of major challenges and practical solutions. Two case studies.
    Room C
    Are you well insured?
    Moderator
  		• Jamil Harb - ACAL
    Presentation
  		• Karim Nasrallah - LCI
    The most common problems companies have in their insurance policies, optimizing coverage, risk analysis, and a methodology to audit coverage.
    Room D
    How to Select an Agency
    Presentation
  		• Camil Kuran - Starcom
    Panel
  		• Nagi Moubarak - Fidelis
  		• Abdo Sweidan - Rymco
    Many types of agencies are operating in Lebanon, which one should you choose? A discussion on methodologies, best practice in preparing for an agency brief and assessing pitches, most common issues and mistakes on the agency and client sides, and where is the industry heading.
    Room A
    Room B
    Made in Lebanon: Appellation and Practical Benefits
    Moderator
  		• Fuad Mrad - AUB
    Presentation
  		• Salim Hamade - Tomorrow's Advice
    Case study
  		• Walid Najjar - Matelec
    What determines the appellation of ‘Made in Lebanon’ and associated calculations are explained. Practical benefits to manufacturers and users of the appellation are explained.
    Room C
    Making an Informed Health Insurance Decision
    Moderator
  		• Salim Yared - LIBS
    Presentation
  		• Elie Hanna - Acair
    Panelist
  		• Wadad Sarah - Sloop
    Most companies have unanswered questions on their health insurance coverage. Most frequently asked questions are answered, and issues often overlooked by management are highlighted.
    Room D
    Press Relations
    Presentation
  		• Ramez Maluf - LAU
    Panel
  		• Antoine Tayyar - Coca Cola
  		• Soha Yammine - Lebanon Opportunities
    Many companies have a difficult time getting the proper press coverage in the appropriate media. They therefore settle for press releases relegated to the back pages of the media that would take them. This workshop discusses preferred methodologies in establishing and maintaining long term media relations.

      October 8  
     
     
     
    Investment
    In Collaboration with
     
    Industry
    In Collaboration with
     
    Insurance
    In Collaboration with
     
    Communication
    Room A
    Taking the Country Risk
    Presentation
  		• H.E. Raed Charafeddine - The Central Bank
    Moderator
  		• Marwan Barakat - Audi Bank
    Panel
  		• Jean Riachi - FFA Private Bank
  		• Walter Sioufi - Citi
    Those who took the Lebanon country risk in the past years realized higher profits than those who invested in more stable markets. This workshop will discuss the various Lebanese financial instruments and future associated risks including stocks, bonds, and the lira.
    Room B
    Financial Incentives to Industry
    Moderator
  		• Fady Fayad - ELCIM
    Presentation
  		• Majed Sanan - Ministry of Industry
    Case studies
  		• Antoine Haddad - Technica International
  		• Kamal Nahas - MG Tools
    A walkthrough of available financial incentive programs, practical applications, overcoming hurdles and difficulties, and case studies from companies that have benefited.
    Room C
    Insurance Products you didn’t know you needed
    Moderator
  		• Jamil Harb - ACAL
    Presentation
  		• Faten Douglas - Arope
    Panelist
  		• Verena Kallas - InfoPro
    There are many policies, often inexpensive, that are missing from the coverage of your company. This workshop will go over the typical provisions of these policies and average costing.
    Room D
    Digital Demystification
    Moderator
  		• Jamale Rassi - ADLINE
    Presentation
  		• David Allan - Memac Oglivy
    The more communication managers turn their attention to digital communication, the more they see how fast it is changing. This workshop will expose the latest in digital PR, advertising, and CRM.
    Room A
    Corporate Tax in 2009
    Moderator
  		• Lamia Moubayed Bsat - Institute of Finance
    Presentation
  		• Jacques Saadé - Mazars
    Panel
  		• Elias Haddad - Ministry of Finance
  		• Marco Ayoub - Ayoub Industries &Commerce
    A workshop to explain the 2009 tax changes with case studies from seasoned auditors and discussion with officials from the tax authorities.
    Room B
    Getting Technical Support
    Moderator
  		• Soha Atallah - UNIDO
    Presentations
  		• Nell Abou Ghazale - LibanPack
  		• Fady Fayad - ELCIM
  		• Antoine Faysal - IRI
  		• Fadia Homaidan - AUB
  		• Rayan Gebara - CCIA Zahle
  		• Khaled Omari - CCIA Tripoli
    There are many places where industrialists can go to get technical support. This workshop will present the various providers and their services.
    Room C
    Working with an Insurance Broker
    Presentation
  		• Salim Yared - LIBS
    Do I need an insurance broker? What difference than working directly with an insurance company? What is the role of an insurance broker and how do you select one? This workshop tells it all.
    Room D
    Post Ad Assessment
    Moderator
  		• George Slim - Lowe Pimo
    Presentation
  		• Jennifer Abou Mrad - InfoPro Research
    Panelist
  		• Carole Hayek - Optimedia
    Post mortem or post vivificus? How well did my campaign work? Whom did it reach? How well was the message understood? This workshop will outline basic evaluation methodologies.


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    With the support of


    © 2009 Infopro  sal.
    Emile Edde st, Salem Bldg, 2nd floor, P.O.Box: 11-4355, Beirut - Lebanon
    Phone: (961) 1 739.777 Fax: (961) 1 74.90.90 Email: event@infopro.com.lb