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Beirut, BEY; June 21, 2004—BusinessWeek, the world’s
best-selling business magazine and InfoPro Management
sarl (InfoPro),
a publishing and market research company based in Beirut, Lebanon announced
today an agreement to publish an Arabic Language edition of BusinessWeek.
The first issue is tentatively scheduled for launch in the fall of
2004.
The BusinessWeek Arabic language edition will be published monthly
and distributed to an initial circulation of 25,000. The
magazine will be available on newsstands, via subscription and will
eventually
be available in 22 Arab countries. Editorial content will originate
from various BusinessWeek editions in the U.S and abroad and will
also include customized local content.
“BusinessWeek, (www.businessweek.com)
celebrating its 75th
anniversary in 2004, is published weekly by the McGraw-Hill Companies
in New York. The publication
has a worldwide circulation of 1.2 million, a weekly readership
of 5.6 million,
and is currently published in three local language editions including Chinese,
Polish and the edisi Bahasa Indonesia.
With the Arabic Language edition, BusinessWeek hopes to broaden
its reach by keeping this new readership informed of important news
that affects the business community throughout the world, and provide
insightful analysis and commentary of these news events for business
management.
“BusinessWeek has had an established relationship with InfoPro
for several years. We have witnessed their rapid and successful expansion
as well as their integrity. We are confident that the upcoming BusinessWeek
Arabic edition will meet everyone’s expectations: the readers’,
the advertisers’ as well as InfoPro’s and BusinessWeek’s,” said
Gary Hopkins, Senior Vice President, Operations, BusinessWeek.
InfoPro Management (www.infopro.com.lb) currently publishes 11
titles including Lebanon Opportunities, the country’s leading
business magazine, and The Business Handbook, a yearly digest of
business and economic statistics and administrative and legal procedures.
In addition to organizing the “Opportunities
in Lebanon” event,
the company has developed and operates several B-to-B and B-to-C Web sites.
“Our product mix and corporate culture will allow us to expand
the reach of the BusinessWeek brand in the Arab world in a way that
fits the needs of the area, while at the same time maintain the highest
journalistic and product quality standards,” said Ramzi El
Hafez, Chairman of InfoPro Management. |
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